Whether you have long glossy locks or short unruly tresses, maintaining your mane is important. Plum brings to you the goodness of vegan and cruelty-free products to give your hair the care it deserves. Formulated using the goodness of nature, curated ingredients, and scientific research, this range promises happy hair. It is a 100% vegan and free from any harmful ingredients like sulphates, silicones, alcohol, parabens, phthalates, propylene glycol, and zinc compounds. Here′s what you need to know about the haircare range:
Plum shampoos are formulated with the mildest of cleansers that help cleanse the hair and scalp by retaining the natural moisture and nutrients. It also lathers well, despite being sulphate-free.
A major concern these days is the silicone formulation in the products that promise smooth, shiny hair. However, Plum goes the silicone-free way and instead uses olive derivatives, macadamia oil, hibiscus extracts, shea butter, and specially treated pro Vitamin B5 to deliver amazing hair to you.
Keratin is an essential part of the hair's structure, and it's great to include these in your hair products. However, the keratin in commercial products is usually animal-derived. Keeping this in mind, Plum has worked with leading labs in the world to get you keratin that is 100% plant-derived, cruelty-free, and lab-tested for efficiency.
The Olive & Macadamia range by Plum is specially made for chemically treated hair. The range is enriched with a UV shield that heals UV damage, and also protects your hair and the colour from any further damage. This helps retain the colour for long.
Anti-dandruff shampoos are usually infused with zinc pyrithione aka ZPT, which can be irritating to the scalp in the long term; also it is non-biodegradable. To avoid any chemical infusion, Plum uses a naturally derived anti-dandruff agent which can be found in their Hibiscus & Rosemary range, which is not only effective in fighting dandruff, but is also non-irritating, and biodegradable, and thus safer for the environment.
A true example of good science, the Olive & Macadamia Mega Moisturizing Hair Mask provides a naturally-derived pollution shield for your hair. For people living in cities, the deposition of particulate pollutants from the hair is a big concern. The pollution shield in this hair mask offers natural protection against this and helps retain the hair's natural strength and quality.
Plum's product packaging is pleasing to the eyes and is made from recyclable plastic. Thus, maintaining a healthy environment with a healthy mane.
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